PLUMBING ADV: A GUIDE TO PROMOTING YOUR BUSINESS is a dark comedy that satirizes the world of digital marketing and social media influence.
Giuseppe Bevilacqua, an old-school plumber, is approached by two shady salesmen, vittorio and Gastone, who specialize in aggressive marketing. They try to convince him that without a digital strategy, his business is doomed. They even show him an inclusive promotional video, but Giuseppe remains unconvinced.
Just as the situation becomes more absurd, Pino, Joe’s young and sharp-dressed nephew, enters the scene. With a quick social media demonstration, he proves that a simple TikTok video can make his uncle go viral, turning his small business into an empire.