Point of View: A Retrospective of Joe Sedelmaier (2009)

Point of View: A Retrospective of Joe Sedelmaier

2009

Documentary

Synopsis

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Credits

Director

Marsie Jacober Wallach

Cast

Bob Garfield as Self

Charles Mulvehill as Self

Cliff Freeman as Self

Joe Sedelmaier as Self

John Deighton as Self

John Moschitta Jr. as Self

Lee Clow as Self

Mike Plante as Self